LINK TO ePORTFOLIO!!!
Wednesday, May 14, 2014
Friday, May 2, 2014
Group Presentation Reviews
Group #1: Should College Athletes Be Paid by Andrew, Francisco and Ivan
There were a few strong points to this presentation that I found to be very persuasive to their argument. First, I had no idea that college athletes were officially employees. That changed my perception entirely. All employees are entitled to some form of security, especially if your mode of work is extremely dangerous and subject to severe injury. Also the fact that many athletes can't obtain proper nutrition is astounding to me considering the mass amounts of profit the NCAA receives per year. A few criticisms I have are that some slides had too much writing on them, and at times the presenters were reading too much. I don't think it was necessary to have the interview script as a slide in the presentation. I think there is a better way to present the information that was obtained from the interviews.
Group #2: Violent Video Games by David, Pavel and Forrest
I think this group did a good job of proving their question true. Knowing that mass murderers testified to using video games as a form of practice for their premeditated murder proves to me that violent video games have a negative effect on the psychology of the individual. I think it would be noteworthy to mention if in any of these incidences, the murderer had a psychological disorder prior to playing video games. That could have strengthened their argument. Their points were clear and concise and it seemed that they had rehearsed well before the presentation.
Thursday, May 1, 2014
Goup Presentation Reviews
Group #1: The Truth Behind Diets by Jessica, Randee and Irania
This group did an overall good presentation. The slides contained only brief and concise points and they made good use of visuals. I especially thought the magazine covers made great visuals because most people have at one point looked at them and turned them into an aspiration or unrealistic goal. I think they made good use of logical persuasion (logos) when stating that dieting reflects our self-perception. Using Demi Lavato's personal experience was a perfect play on the audience's emotions and allowed us to witness the effects of having an unrealistic perception of perfection. By showing that dieting can also be good, the group established their credibility.
Group #2: Space Exploration by Blake, Daniel and Doyle
This group did a great job of presenting both sides of their argument on the subject of whether or not space exploration should be a private enterprise. For the pro side, I found it logical to claim that private competition would drive down prices with just a basic knowledge of economics. I didn't entirely agree that private companies would be the source of new innovations and industrial development, for government can contribute to this too. I like that they sourced the first industrial revolution and how labor and resources were exposed to very unethical practices. They made it seem practical that this could happen with the revolution of space exploration as well. I appreciated how the presenters knew what they wanted to say with minimal reading and were enthusiastic about the topic.
Group #3: Hypocrisy is a Whore by Saul, Bryan and Carlo
I was very confused by this presentation. Their argument and stance on prostitution wasn't clear from the very start of the presentation and throughout the presentation. When they would present an opposing or favoring view of prostitution, I wasn't sure if they were agreeing with the point or not. The only argument I was able to follow and agree with is that we as a society have been desensitized to sex, and I found their example of Miley Cyrus to be appropriate. At times, the group would be reading directly from their slides when they should have a grasp on the ideas they want to present.
Monday, April 28, 2014
Group Presentation Reviews
Group #1: Show Me the Money by Dana, Thor, Ben and JB
For the most part, this group was very persuasive, effective and well prepared. I found that there was too much text on the slides and that most of what the speakers had to say was written on the slides. It would have been better if the slides had shorter, more concise points. However, I think the presenters made up for this error by making eye contact with the audience and projecting their voices. I think they did a good job of relating to the audience and putting us in there point of view particularly with the editorial. It was comical, relevant, and persuasive. I'm still not entirely convinced that college athletes should receive payment, but I am convinced that they deserve financial security should they become injured.
Group #2: Fast Food in America by Matt Jose and Brett
This group was very good at relating to the audience with their anecdotal support, for example, talking about how fast food always sounds really satisfying late at night, or how one might crave fast food like they might crave a cigarette. With this anecdotal support they were able to make connections to their argument of how fast food has caused a rise in obesity. They also made a great use of visuals in their presentation. By showing pictures of the obese eating fast food, we could really picture the severity of the problem at hand. I also appreciated how their slides contained only short concise points that were supplemented by the group. They did a good job of showing the opposing view, blaming the rise in obesity on parents, but this left me unsure if I was persuaded by their main argument. I was confused too when they stated at the end that they like fast food and have no problem with it. What was the purpose of your presentation of you didn't even have an issue with the problem.
Group Presentation
https://docs.google.com/presentation/d/1N438i8R_LTue6sT8Otsnh6xlR1oztmrmmRWEZ7VcyoM/edit?usp=sharing
I think the only challenges we faced as a group was finding a time slot to meet in person. As an individual, I struggled to find an interviewee that had an insightful point-of-view and credible experience with witnessing the impact of drug cartels and marijuana use on society. I was able to overcome that problem eventually with enough searching, but I still had a challenge speaking during the presentation. I felt confident, and I said everything that I believe was necessary for our argument. However, I have trouble with talking too rapidly. I hope that my part in the presentation was clear, concise and slow enough for everyone to receive my ideas.
As a group I believe we deserve full credit for having for having identified a clear problem with the legality of marijuana and supporting our argument and stance with credible and logical information. As an individual, I'm satisfied with the research and composition that I contributed in order to argue that marijuana legalization will increase the safety of the public. My demonstration of persuasion techniques such as credibility, logical and emotional appeals were proficient and deserving of an A on this assignment.
Reflection:
As a group, we were very good at distributing the workload equally and efficiently. For the content of the presentation, we divided our topic into three subtopics. We did this based off the fact that the academic sources we retrieved focus on distinct aspects of marijuana legalization. Thai's articles focused on the economy, Melissa's focused on changes to the justice system and mine were geared toward social change and the safety of marijuana use. We proceeded to do extensive research on our topics and find a way to relate them back to the same problem and question. When composing a power point presentation, interview script, and speech outline, we all contributed insightful thoughts and ideas.I think the only challenges we faced as a group was finding a time slot to meet in person. As an individual, I struggled to find an interviewee that had an insightful point-of-view and credible experience with witnessing the impact of drug cartels and marijuana use on society. I was able to overcome that problem eventually with enough searching, but I still had a challenge speaking during the presentation. I felt confident, and I said everything that I believe was necessary for our argument. However, I have trouble with talking too rapidly. I hope that my part in the presentation was clear, concise and slow enough for everyone to receive my ideas.
As a group I believe we deserve full credit for having for having identified a clear problem with the legality of marijuana and supporting our argument and stance with credible and logical information. As an individual, I'm satisfied with the research and composition that I contributed in order to argue that marijuana legalization will increase the safety of the public. My demonstration of persuasion techniques such as credibility, logical and emotional appeals were proficient and deserving of an A on this assignment.
Sunday, April 13, 2014
Response Paper #3
Annotated Bibliography
Caulkins,
Jonathan, et al. "Design Considerations for Legalizing
Marijuana." Addiction
107.5 (2012): 865-871.
The authors of this article have graduates in public policy, law and criminology. They aim to enlighten readers of the potential effects of legalizing marijuana and discuss possibilities for how such a law would be implemented. This article does not declare a bias, but the authors argue that legalizing marijuana would raise tax revenues, eliminate arrests and save costs to law enforcement, stop illegal trade of drugs, ensure the safeness of cannabis products, and prevent underage youth from obtaining marijuana. The intended audience is for voters considering advocating for the legalization of marijuana or voting in favor of it. The research methods used was an analysis of recent ballots proposed to legalize marijuana. The article concludes that the sale price of marijuana would go down if legalized and consumption would rise. Whether or not the tax revenues will be sizable depends on numerous variables. The article has an extensive works cited and reference page. It was very organized and easy to look for specific information. This paper is limited because it is based off of speculated effects of legalization. There is no case study or analysis of other states that have legalized marijuana.
This text was very relevant to the research needed for my paper. One of our group's goals is to demonstrate how legalization will reduce crime rates and save money for tax payers. This article is a great reference for this point. It talks about how the justice system can refocus its efforts to other more serious crimes. My reaction to this article was very positive. It does a great job of pointing out the benefits to legalization and the flaws the law can have.
Bloomquist, Edward R.
"Marijuana: social benefit or social detriment?."
California medicine 106.5 (1967): 346.
The author has his credentials as a Medical Doctor. The article analyzes the typological features of marijuana, the effects it has on the body, clinical and social uses of the drug and the attitudes and arguments people have for marijuana today. The author's main argument is that the attitudes about legalizing and using marijuana are flawed. The intended audience is for those who are in favor of legalizing and using marijuana; specifically people who have these attitudes but are uneducated on the facts of the matter. The author concludes that marijuana can be and is damaging to the individual and society. Issues with legalizing alcohol are still unsolved, so he asks why we should take on another unsolvable legal issue. The text has multiple reliable sources lending it credibility.
This text is perfect for our group research project. It presents an opposing view on the matter of legalization and he gives arguments that are sometimes difficult to refute. I was able to agree with the author on many of his points, but his bias and use of charged language makes the benefits to legalizing marijuana seem insignificant. His points will help motivate our group's arguments.
Monday, March 31, 2014
Response Paper #2
Recently, over spring break, I visited the city of San Diego for the first time. While I was there, I experienced a dessert shop that's very simple but innovative and genius. It's called The Baked Bear, and you can customize and create a wide variety of ice cream sandwiches. It's located on Mission Blvd, the main street running along Pacific Beach. Surrounding the dessert shop are a number of surf and clothing shops along with an assortment of restaurants providing fast comfort food. The exterior of the shop is covered in a smooth gray stucco and bare except for the sign proclaiming "Baked Bear" with an image of a polar bear's head, wearing sun glasses and eating an ice cream sandwich. The inside of the store is a very laid back and social setting. The floor is smooth light gray concrete, and the walls are lined with rustic hardwood that looks to have been weathered by the beach. The borders and trim of the walls and menus are lined with an ocean blue color, and the counter is made of glossy metal. Right when you walk in, the ordering counter is stocked with cookies of every kind along with brownies and waffles. You can pick any two cookies you like and the ice cream you want to sandwich between them. I came here because it offered a delicious and cool snack after a long afternoon of walking along the beach in the sun. It attracts people of all demographics, from young to old. Most of the people who frequent the place are the college students who live in the fraternity houses near by, but it's also very successful at attracting tourists and local San Diego residents. I would love to go back! The sunshine and sugar are such a fun and happy combination.
If I had a free ticket to anywhere in the world, it would be a year long travel pack to fly around the world. There's too many sites to see and cultures to experience for me to pick one place to be.
If I had a free ticket to anywhere in the world, it would be a year long travel pack to fly around the world. There's too many sites to see and cultures to experience for me to pick one place to be.
Wednesday, March 19, 2014
Free Jointy!
The object I've created revolves around the controversy of legalizing
marijuana for both medical and recreational purposes. Should
marijuana be legal? The answer is not so simple to most people. My
object can interpret a few of these complicated reasons. Upon first
glance, it is clear that there is a very large, personified joint
holding on to the bars of a cage. The joint is made with cloth, moss
and rubber arms and legs from a reused doll. The green moss is used
to represent marijuana and is comically placed to look like hair.
Googly eyes and a plastic smile are used for the face. The eyes are
half closed and bloodshot, alluding to the fact that the joint figure
is stoned. The cage is constructed with a glass floor and jewelry
wire for the bars and ceiling, and it's painted black to give it a
serious, ominous tone. The black color of the cage resonates more
with the idea of a prison.
The intended audience for this 3-D structure is for those who have a
negative outlook on the use of marijuana, and especially for those
who have a negative view of marijuana users. The people of this
audience would look at the joint and see that he is clearly stoned.
The mascot captures the stereotypical negative connotation of
“stoners.” One can even make the satirical connection of calling
him a “pot-head” because his hair is literally made of pot. His
“chinky”, blood-shot eyes, smile and easy going attitude at being
in prison have certain emotional and logical appeals to this view.
Why would a person be smiling when they're in prison? The logical
connection is that they must be stupid which confirms the stereotype
that all stoners are stupid. It evokes the emotion of pity and shame,
and one who thinks negatively of marijuana would think lesser of this
person.
This joint also appeals to the voting class that would prefer
marijuana to be a legal substance. This crowd would look at the
structure and ask “Why is such a harmless, happy individual locked
up?” Just because someone chose to use marijuana, does it make them
a bad person? Does it make them a threat to society? Does it make
them a threat to themselves? Many people in this community would say
no. Enjoying the effects of marijuana is not a bad thing. It does not
necessarily make them a threat to society, nor does it make them a
threat to themselves. To legally penalize someone for simply using
marijuana is an injustice by itself. However, the audience could also
interpret hope from this percieved injustice. The bars of the prison
are very thin and placed widely apart. It would seem that it would be
very easy for jointy to escape. This could reflect the various states
that have legalized medical marijuana and the two that have
decriminalized it.
This idea relates directly back to Campaign Flyer #1 from
The Campaign to Regulate Marijuana like Alcohol. This political
organization would argue that marijuana is used for the same purposes
as alcohol: to have a good time in a social environment or unwind
after a long, stressful day. They give statistics to show that
alcohol is also dangerous to the user and possibly more dangerous
than marijuana, but alcohol is legal and regulated. So why is this
joint seen as a bad thing?
One answer to that question can
come from the article Marijuana as Medicine: Consider the
Pros and Cons. In this article,
the Mayo Clinic outlines the known negative effects that marijuana
has on the body. It causes impaired balance, coordination and
short-term memory and learning abilities. This is similar to the
effects of alcohol and can be dangerous given the circumstance.
However, alcohol is also regulated to penalize those that become a
danger to society and not those who are using it responsibly. Unlike
alcohol, marijuana has proven medicinal benefits. It causes reduced
nausea and pain, increased appetite, mood elation, reduced anxiety
and relaxation. Jocelyn Elders will point out that the medical
community recognizes the medical benefits of marijuana in her
editorial Myths about Medical Marijuana.
Can the positive medical
uses be used as an argument for pro-recreational use? Would people be
more comfortable with marijuana users if marijuana had the same
regulations as alcohol. Whether the audience's answer is yes or no,
all of their arguments and views can be sparked by this seemingly
simple and comical object.
Where would it be appropriate to
place a structure such as this? Whether we see it as a good or bad
substance the controversy of marijuana use is a large part of our
culture, and its political history would best be remembered in a
museum as an art piece. Just as prohibition of the early 20th
century is remembered through modernist art, one day the political
debate over marijuana will be remembered by future generations
through the art of present day.
Like most works of art, the making of this piece did not come
without challenges. For starters, I'm not a professional cage welder.
Despite the cage's simplicity, it was rather difficult to construct.
It took quite a bit of measuring to determine the proper length of
each wire, and it was quite time consuming to bend it straight. The
wire had to be glued to the glass flooring and held in place one
piece at a time. Another not-so-easy task was the rolling of the
joint. Making a joint as large as this one with cloth and moss
instead of paper and weed had it's complications. It's density made
it hard to stand it upright with the rubber legs, but with enough
glue, it prevailed.
I can't tell myself that I deserve an A on this assignment based on
my mediocre crafting and artistic abilities. However crappy it may
look, it is very obvious what it is, and my intended message is not
difficult to interpret. By looking at it, one can tell that a joint
in a jail-cell alludes to the illegality of marijuana. This very idea
sparks the questioning of its justice and morality. I put a lot of
thought into how I could capture such a heated debate with an object.
Creating an object that looked like the components of cannabis or the
materials used to smoke it wasn't deep enough, and it wouldn't have
expressed any particular message. What I finally produced after much
brainstorming is something I find to be very symbolic and original. I
hope this will persuade you into judging my project as A material.
Works Cited
Elders, Jocelyn. (2004) “Myths about Medical Marijuana”.
Editorial. Providence Journal
The Mayo Clinic. (2006) “Marijuana as Medicine: Consider the Pros
and Cons”. Article. www.mayoclinic.com.
2012 Campaign to Regulate Marijuana like Alcohol. “Campaign Flyer
#1”. http://www.regulatemarijuana.org/flyer1
Monday, March 17, 2014
Visual Rhetoric Uncompleted Model
The model includes a personified joint, made with cloth, moss and rubber arms and legs from a reused doll. The completed joint will have googly eyes and a plastic smiley face. The joint is inside a cage constructed with a glass floor and jewelry wire for the bars and ceiling. The joint inside a cage or prison is used to symbolize the illegality of marijuana. This silly, personified form of a joint is also meant to capture the negative stereotype of marijuana users. I used wire for the bars of the cage to create an analogy. The arguments keeping marijuana from being legal are thin and few but strong. The completed mascot is meant to look happy and harmless for the purpose of raising the question "Why is the stoner behind bars?"
Tuesday, March 11, 2014
Genre Analysis Draft 3
Beyond
the Cover: an Analysis of Textual Conventions
Is
it true when we say “Don’t judge a book by its cover?” Wouldn’t it be more
appropriate to say “Don’t interpret a text for face value?” It’s so common
today for us to read or listen to something and make an instantaneous decision
of whether or not we are persuaded. What if the information is being presented
with a tone that makes it seem more logical or emotionally appealing? What if
the author’s language and writing style makes him or her seem more credible
than he or she really is? I’m talking of course about rhetorical devices.
Rhetorical devices are writing techniques used to convey a meaning and persuade
its audience. Sometimes they are articulated so well that we don’t even notice
them or how they are affecting our interpretations of a text.
Although
we may not always recognize rhetorical devices, identifying a genre is much
more obvious. We can identify a genre by using rhetorical devices such as
layout, language, theme, and we can do so without even realizing our use of
rhetorical devices. In this paper, I will be looking at three genres that talk
about the same subject: the
medical and recreational use of marijuana. The first section will be a
comparative analysis of the rhetorical devices used in these three different
genres. In the second section, I’ll talk about how these devices made the texts
more or less persuasive and how they create a relationship between the genre,
message and delivery. By doing such an analysis, I hope to create a rhetorical
awareness that allows me to more accurately judge the value of a text.
Part
One: Comparative Analysis of Rhetorical Devices
For this analysis, I have chosen texts that
are centered around the theme of medical and recreational marijuana use. They
each share a similar purpose of educating their audience on the effects of
using marijuana, but they are also persuading the audience to take different
actions after reading the text. In the editorial Myths about Medical Marijuana, author Jocelyn Elders is arguing
against many of the negative beliefs that the public has on marijuana and
health. Her message is that marijuana has been proven to treat many symptoms
caused by severe illnesses. In an academic article, Marijuana as Medicine: Consider the Pros and Cons, the Mayo Clinic
discusses how marijuana effects the body and why specifically it can be used to
treat certain symptoms. Unlike Jocelyn Elders however, the Mayo clinic provides
the negative effects and risks of using marijuana. The messages of these two
articles are similar in that they talk about marijuana’s positive effects, but
Elders’ purpose is to persuade readers to support the legalization of medical marijuana
without hesitation, whereas the Mayo Clinic would advise you to weigh the
consequences and benefits before making such a decision.
On
a completely different view about marijuana use, the Campaign to Regulate
Marijuana like Alcohol would like to persuade their audience that marijuana is
okay to use recreationally. The CRMA is a political organization that was
devoted to advocating the passage of amendment 64, which made marijuana legal
for adults in Colorado as of December 2012. Both Elders and the Mayo Clinic
agree that marijuana has positive effects for medical purposes, but the CRMA’s
message from Campaign Flyer #1 is that it can be used
for the same purposes as alcohol. The CRMA doesn’t caution the public about marijuana’s negative effects
like The Mayo Clinic. Instead they claim that marijuana is a safer to use than
alcohol. This can imply that marijuana has some risks, but is tailored
to persuading the audience that marijuana is a safe alternative recreational
substance.
Based
off of the different messages and purposes of these texts, we can identify the
intended audience for them. All three texts are targeting the voting population
to persuade them on the political issue of marijuana, but they are aimed at
voters with different ideologies. Elders wants to persuade voters who have negative and false beliefs
about medical marijuana. She hopes that they will vote in favor of medical
marijuana laws. Similarly, the CRMA is targeted at people with negative
ideologies of marijuana, but they
want voters to support the legalization of recreational marijuana use.
The Mayo Clinic is more of an informational piece for voters than it is a
persuasive one. Although it considers the pros, it gives voters reason to doubt
the safety and effectiveness of marijuana by mentioning the cons of its usage.
In
order to support the message and purpose of a text, the author uses conventions
such as tone, language and visuals. The flyer for CRMA makes use of all three.
On the cover of the flyer, there is an intelligent and friendly looking woman
that appears to be making eye contact with the reader. The language of the
flyer is in first person and the tone is very relaxed and informal, so it seems
as though you’re having a conversation with the unnamed woman while reading.
This helps the campaigners relate to the audience on a personal level. The tone
stipulates that marijuana users are average people with appropriate and
intelligible things to say.
Unlike
the CRMA’s casual and amicable language, Elders employs a very passionate and
argumentative tone. Though her language is very formal, it is clear that she is
very impatient with the fact that medical marijuana is not legal in Rhode
Island. The Mayo Clinic however demonstrates their information without emotion or political
opinion. The article’s use of medical and scientific language makes the clinic
sound more rational and logical rather than driven by an agenda.
Along
with the differences in tone and language, these texts also contrast with their
format and layout. Elders’ editorial has a very brief introduction and stated
purpose and then jumps straight into a body of short paragraphs. This is because she wants to quickly
grab the reader’s attention, establish a status quo, and destabilize it.
On the other hand, the Mayo Clinic states their thesis at below the title. This allows the reader to know
what the article is about before they invest their time in reading it.
The format of the CRMA flyer is completely different. It starts with a bold,
large attention grabbing
statement: “Some folks prefer alcohol. My Preference is marijuana.”(Campaign
Flyer #1 front). Below that are quick, concise facts and opinions next
to their visual of a woman. They finish by placing a rhetorical and reflective
question at the bottom.
Finally,
one should always check the author’s credibility and sources to make sure
they’re receiving trustworthy information. Jocelyn Elders gives her background
as a previous surgeon general and a currently working professor of public
health. The Mayo Clinic provides their medical foundations official name for
reference, and the CRMA cites the sources of the facts and statistics they used
for their flyer. Without a demonstrated background or list of sources, the
information in these texts would be regarded as invalid.
Part
Two: Personal Analysis
In
order for me to find a text persuasive, I like them to provide specific
examples of their competitors opposing view before proving it wrong. If this method doesn’t
persuade the audience to change their ideology, it can at the least get them to
question the value of their beliefs. Jocelyn Elders does a great job of this in
her editorial especially when she debunks this view:
“’The medical
community doesn’t support this (medical marijuana); just a bunch of drug
legalizers do.’ The truth: Numerous medical and public-health organizations
support legal access to medical marijuana.” (18-19)
Her ability to destabilize this
belief and support her opinion with facts from the medical community helped
convince me to change my views.
The text I found
to be most effective was Marijuana as
Medicine: Consider the Pros and Cons from the Mayo Clinic. Even though the
Mayo Clinic does not declare a bias or opinion, I like how they present both
sides of the spectrum using scientific evidence.
“Younger people
may find marijuana more useful as a treatment for nausea than do older people —
who may not tolerate its mind-altering side effects as well. The prescription
form, dronabinol, also may produce psychological side effects that make it
inappropriate for some older people. Doctors generally prescribe several kinds
of newer anti-nausea drugs with fewer side effects.” (pg. 2)
In this segment of the article, they talk about how the
mind-altering effects of marijuana aren’t safe or tolerable for everyone.
By identifying both the positive and negative effects of marijuana, the Mayo
Clinic allows the reader to make a judgment for themselves. Do the consequences outweigh the
benefits? For some people, deciding whether or not marijuana’s benefits
are worth the health risks isn’t so obvious. I think this article helps in
determining that choice.
Because
I like to see both sides to a coin, I found that the CRMA’s flyer was the least
persuasive. They didn’t make an attempt to demonstrate any negative side
effects of marijuana. Their main point was to create an ideology that marijuana
is safer than alcohol without talking about the risks of using it. One of their
bulleted facts stated: “About 37,000 U.S. deaths per year are attributed to the
health effects of alcohol. Marijuana? Zero.” (Campaign Flyer #1 back). This is a false fact that
can be refuted by the Mayo Clinic.
“Marijuana
smoke contains 50 percent to 70 percent more carcinogenic hydrocarbons than
does tobacco smoke and has the potential to cause cancer of the lungs and
respiratory tract. Marijuana smoke is commonly inhaled deeper and held longer
than is tobacco smoke, increasing the lungs' exposure to carcinogens.” ( pg.3)
Although no one has been documented
to have died from the immediate effects of marijuana use, that does not mean
that there aren’t deaths caused by the long term usage of marijuana. If the
CRMA had provided more truthful statistics, I may have been more persuaded.
Whether
or not the audience is persuaded, texts like these have an important impact on
the individual and society as a whole. We use texts to gain a second hand understanding of the world around
us. Most of society does not have the means or capability of making
hands on discoveries like scientists, explorers, and politicians. Although our
life experiences will shape us, so will the texts we read. Many of our
opinions, beliefs, values and philosophies come from a written or spoken source
that is not our own.
Since texts make
up such a vast part of our knowledge, it is important that we know how to
analyze textual conventions. In this paper, I took a close look at the
rhetorical devices from three texts of different genres. After doing so, I
talked about the effectiveness of their persuasive techniques as they relate to
me. With this skill, I can read or see a text and not take its perspective for
granted.
Works
Cited
Elders, Jocelyn. (2004) “Myths
about Medical Marijuana”. Editorial. Providence Journal
The Mayo Clinic. (2006)
“Marijuana as Medicine: Consider the Pros and Cons”. Article. E:\Marijuana as medicine Consider the pros and cons.htm
2012 Campaign
to Regulate Marijuana like Alcohol. “Campaign Flyer #1”.
http://www.regulatemarijuana.org/flyer1
Monday, March 10, 2014
Genre Analysis Draft 2
Beyond the Cover: an Analysis of Textual Conventions
Is
it true when we say “Don’t judge a book by its cover?” Wouldn’t
it be more appropriate to say “Don’t interpret a text for face
value?” It’s so common today for us to read or listen to
something and make an instantaneous decision of whether or not we are
persuaded. What if the information is being presented with a tone
that makes it seem more logical or emotionally appealing? What if the
author’s language and writing style makes him or her seem more
credible than he or she really is? I’m talking of course about
rhetorical devices. Rhetorical devices are writing techniques used to
convey a meaning and persuade its audience. Sometimes they are
articulated so well that we don’t even notice them or how they are
affecting our interpretations of a text.
Although
we may not always recognize rhetorical devices, identifying a genre
is much more obvious. We can identify a genre by using rhetorical
devices such as layout, language, theme, and we can do so without
even realizing our use of rhetorical devices. In this paper, I will
be looking at three genres that talk about the same subject:
marijuana. The first section will be a comparative analysis of the
rhetorical devices used in these three different genres. In the
second section, I’ll talk about how these devices made the texts
more or less persuasive and how they create a relationship between
the genre, message and delivery. By doing such an analysis, I hope to
create a rhetorical awareness that allows me to more accurately judge
the value of a text.
Part One: Comparative Analysis of Rhetorical Devices
For
this analysis, I have chosen texts that are centered around the theme
of medical and recreational marijuana use. They each share a similar
purpose of educating their audience on the effects of using
marijuana, but they are also persuading the audience to take
different actions after reading the text. In the editorial Myths
about Medical Marijuana, author Jocelyn Elders is arguing against
many of the negative beliefs that the public has on marijuana and
health. Her message is that marijuana has been proven to treat many
symptoms caused by severe illnesses. In an academic article,
Marijuana as Medicine: Consider the Pros and Cons, the Mayo
Clinic discusses how marijuana effects the body and why specifically
it can be used to treat certain symptoms. Unlike Jocelyn Elders
however, the Mayo clinic provides the negative effects and risks of
using marijuana. The message between these two articles are similar
in that they talk about marijuana’s positive effects, but Elders’
purpose is to persuade readers to support the legalization of
marijuana without hesitation, whereas the Mayo Clinic would advise
you to weigh the consequences and benefits before making such a
decision.
On
a completely different view about marijuana use, the Campaign to
Regulate Marijuana like Alcohol would like to persuade their audience
that marijuana is okay to use recreationally. The CRMA is a political
organization that was devoted to advocating the passage of amendment
64, which made marijuana legal for adults in Colorado as of December
2012. Both Elders and the Mayo Clinic agree that marijuana has
positive effects for medical purposes, but the CRMA’s message from
one of their campaign flyers is that it can be used for the same
purposes as alcohol. Unlike the Mayo Clinic which discusses the
negative effects of marijuana, the CRMA only discusses how marijuana
is safer than alcohol. This can imply that marijuana has some risks,
but is tailored to persuading the audience that marijuana is a safe
alternative recreational substance.
Based
off of the different messages and purposes of these texts, we can
identify the intended audience for them. All three texts are
targeting the voting population to persuade them on the political
issue of marijuana, but they are aimed at voters with different
ideologies. Elders wants to persuade voters who have negative and
false beliefs about medical marijuana in the hopes that they will
vote in favor of medical marijuana laws. Similarly, the CRMA is
targeted to people with negative ideologies of marijuana but for
recreational rather than medical use. The Mayo Clinic is more of an
informational piece for voters than it is a persuasive one. Although
it considers the pros, it gives voters reason to doubt the safety and
effectiveness of marijuana by mentioning the cons of its usage.
In
order to support the message and purpose of a text, the author uses
conventions such as tone, language and visuals. The flyer for CRMA
makes use of all three. On the cover of the flyer, there is an
intelligent and friendly looking woman that appears to be making eye
contact with the reader. The language of the flyer is in first person
and the tone is very relaxed and informal, so it seems as though
you’re having a conversation with the unnamed woman while reading.
This helps the campaigners relate to the audience on a personal
level. The tone stipulates that marijuana users are average people
with appropriate and intelligible things to say.
Unlike
the CRMA’s casual and amicable language, Elders employs a very
passionate and argumentative tone. Though her language is very
formal, it is clear that she is very impatient with the fact that
medical marijuana is not legal in Rhode Island. The Mayo Clinic
however demonstrates their information very professionally and
without political opinion. The article’s use of medical and
scientific language makes the clinic sound more rational and logical
rather than driven by an agenda.
Along
with the differences in tone and language, these texts also contrast
with their format and layout. Elders’ editorial has a very brief
introduction and stated purpose and then jumps straight into a body
of short paragraphs in which she gives a status quo and destabilizes
it. On the other hand, the Mayo Clinic starts off with their thesis
and then has clearly divided sections for the different subjects of
the article. The format of the CRMA flyer is completely different. It
starts with a bold and large statement to grab attention at the top
of the page. Below that are quick, concise facts and opinions next to
their visual of a woman. They finish by placing a rhetorical and
reflective question at the bottom.
Finally,
one should always check the author’s credibility and sources to
make sure they’re receiving trustworthy information. Jocelyn Elders
gives her background as a previous surgeon general and a currently
working professor of public health. The Mayo Clinic provides their
medical foundations official name for reference, and the CRMA cites
the sources of the facts and statistics they used for their flyer.
Without a demonstrated background or list of sources, the information
in these texts would be regarded as invalid.
Part Two: Personal Analysis
In
order for me to find a text persuasive, I like them to provide
specific examples of their competitors opposing view and prove it
wrong. If this method doesn’t persuade the audience to change their
ideology, it can at the least get them to question the value of their
beliefs. Jocelyn Elders does a great job of this in her editorial
especially when she debunks this view;
“’The medical community doesn’t support this (medical
marijuana); just a bunch of drug legalizers do.’ The truth:
Numerous medical and public-health organizations support legal access
to medical marijuana.” (18-19)
Her
ability to destabilize this belief and support her opinion with facts
from the medical community helped convince me to change my views, but
the text I found to be most effective was Marijuana as Medicine:
Consider the Pros and Cons from the Mayo Clinic.
Even though the Mayo Clinic does not declare a bias or opinion, I
like how they present both sides of the scientific evidence on the
effects of marijuana.
“Younger people may find marijuana more useful as a treatment for
nausea than do older people — who may not tolerate its
mind-altering side effects as well. The prescription form,
dronabinol, also may produce psychological side effects that make it
inappropriate for some older people. Doctors generally prescribe
several kinds of newer anti-nausea drugs with fewer side effects.”
(pg. 2)
By
identifying both the positive and negative effects of marijuana, the
Mayo Clinic allows the reader to make a judgment for themself on
whether or not the consequences outweigh the benefits. For some
people, deciding whether or not marijuana’s benefits are worth the
health risks isn’t so obvious. I think this article helps in
determining that choice.
Because
I like to see both sides to a coin, I found that the CRMA flyer was
not very persuasive. They didn’t make an attempt to demonstrate any
negative side effects of marijuana. Their main point was to create an
ideology that marijuana is safer than alcohol without talking about
the risks of using it. One of their bulleted facts stated: “About
37,000 U.S. deaths per year are attributed to the health effects of
alcohol. Marijuana? Zero.” This is a false fact that can be refuted
by the Mayo Clinic;
“Marijuana smoke contains 50 percent to 70 percent more
carcinogenic hydrocarbons than does tobacco smoke and has the
potential to cause cancer of the lungs and
respiratory tract. Marijuana smoke is commonly inhaled deeper and
held longer than is tobacco smoke, increasing the lungs' exposure to
carcinogens.” ( pg.3)
Although
no one has been documented to have died from the immediate effects of
marijuana use, that does not mean that there aren’t deaths caused
by the long term usage of marijuana. If the CRMA had provided more
truthful statistics, I may have been more persuaded.
Whether
or not the audience is persuaded, texts like these have an important
impact on the individual and society as a whole. We use texts to
understand the world around us and gain second hand knowledge, for
most of society does not have the means or capability of making hands
on discoveries like scientists, explorers, and politicians. Although
our life experiences will shape us, so will the texts we read. Many
of our opinions, beliefs, values and philosophies come from a written
or spoken source that is not our own.
Since texts make up such a vast part of our knowledge, it is
important that we know how to analyze textual conventions. In this
paper, I took a close look at the rhetorical devices from three texts
of different genres. After doing so, I talked about the effectiveness
of their persuasive techniques as they relate to me. With this skill,
I can read or see a text and not take its perspective for granted.
Works Cited
Elders, Jocelyn. (2004) “Myths about Medical Marijuana”.
Editorial. Providence Journal
The Mayo Clinic. (2006) “Marijuana as Medicine: Consider the Pros
and Cons”. Article. www.mayoclinic.com.
2012 Campaign to Regulate Marijuana like Alcohol. “Campaign Flyer
#1”.
http://www.regulatemarijuana.org/flyer1
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